He built a website that sounded like his father’s formal speech—and it failed. Then he learned to write for his sister-in-law’s real saree-shopping fears. The result? A flood of sales and a lesson every business needs. Read on.
Great design attracts attention, but only the right words create a real connection. Most websites fall flat because the content doesn’t sound human or relatable. This article shows designers and marketers how conversational, human-touch content can turn beautiful work into meaningful digital experiences. Read on.
In this discussion, we address the confusing terminology surrounding EMPATHY and its impact on business communication in the digital age. Empathy transforms mundane content into meaningful connections. It’s not just about saying the right thing; it’s about conveying your message with genuine intent. When your words feel human, your brand does too.
Your Content Writing Just Needs Feel Human! Read More »
Tired of sounding like every other brand online?
Conversational content makes your words feel human, not just read well.
Because in a world full of noise, real connections start with a conversation.
Stop Selling, Start Connecting: Turn Customers into Your Biggest Brand Advocates The digital world moves fast. New platforms pop up, algorithms change, and yesterday’s winning marketing trick might flop today. For many small businesses, it can feel like chasing a moving target. But here’s something that hasn’t changed—people. We still want to feel connected. We
From “Santy Pens” to “Penovil Voice” They say, “Every brand has a story.” This is ours. And it all began with a pen. If you’ve known me for a while, you probably would call me Santy; a nickname that’s stuck since forever. It’s the kind of easy, friendly connection that’s always been at the heart
Introducing Penovil Voice: Where Writing Meets Purpose. Lot’s of people are aware of the name “Santy Pens” and thought it was a stationery shop. They have actually asked me that! That’s why I renamed it now as “Penovil Voice.” The name comes from the two Classic tools that were used to write stories: Pen” and